Unique Sales Formula
The @ Real Estate sales team are extremely proud of their amazing results, as they continue to grow from strength to strength.
Natalie Gesler, the @ Real Estate principal and residential & commercial sales agent, has received 22, 5-star reviews on realestate.com.au, currently the best in our area. Jodi Schofield, our residential and rural sales agent, has received 13, 5-star reviews. Jodi continues to shine, currently boasting a median sold price of $457,000 (Capricorn Coast median house price is $348,600), with an average of 13 days advertised (Capricorn Coast average days on market is 97).
Their unique sale formula is responsible for these results which focuses on quality, personal & professional service, modern marketing and excellent negotiation strategies.
Sellers continue to be impressed with the energy, enthusiasm and attention to detail exhibited by @ Real Estate, from comprehensive market reports, step by step guides, advice on preparing homes for sale, working with the photographer, honest feedback and written offers for full list price.
To find out how @ Real Estate’s unique sales formula can help sell your home for more, contact Natalie, Jodi or Emma, the local experts you can trust.
Our dynamic sales team apricate just how lucky they are to live and work on the beautiful and fast-growing Capricorn Coast. 55% of all contracts negotiated by our sales team have been for full list price or more (Feb.20 – July.20).
@ Real Estates are committed to helping our valued clients achieve their dreams and providing the highest standard of service to all of our clients, and the local community.
The Selling Process
Want your Home Sold for Full List Price?
The @ Real Estate sales team has an excellent record of selling on average 55% of all home for full list price (Feb 20 to Jul 20). Using their unique system, this is what these homes had in common;
· Perfectly Presented.
· Strong Marketing.
· Priced Right.
We are proud of our unique selling system;
· Our sales team only take on a handful of listing at one time, so we can give you our full attention.
· The experts with massive online and social media reach.
· Prominent modern office, 20B James Street next to IGA.
· Amazing images and videos.
· Strong negotiation skills.
· Getting the highest sale price for sellers not the lowest price for buyers.
Up to 96% of Buyers Buy Online
Our experience and records show 91% of buyers found out about the home online and furthermore 96% of all @ Real Estate buyer enquiries come from online. The @ Real Estate website is receiving a growing number of hits per property and is quickly catching larger portals such as domain.com.au and realestate.com.au.
All online marketing is easy to benchmark and measure. Meaning that the @ Real Estate team is able to set an expectation as to how many internets hits a property is expected to receive from each website and on Social Media as well as the level of engagements expected. For example, the @ Real Estate sales team expects to receive 400 internet hits per property per week. If a property does not receive 400 hits per week, adjustments need to be made to increase buyer interest.
Online marketing is flexible and can be quickly changed or updated. For example, if a seller wants to change the price this can be changed on all internet and social media platforms quickly. Likewise, the agent may change the photos around to give the advertising a fresh look.
Online marketing is generally very cost-effective, combined with the availability of information and flexibility of online marketing to put the seller and agent in control.
63% of buyers come through an open home and went onto purchase the property.
Compare Sold Properties
Instead of comparing what’s on the market, compare what has recently sold in your area. You can then see what buyers are willing to pay in your market compared to what owners are wishing for.
To do this check out the sold section on your favorite property site such as atrealestate.net.au, realestate.com.au, domain.com.au, etc.
Finding the Sweet Spot
When pricing your home, it is crucial you find the ‘sweet spot’ to maximize interest
For example, a listing we recently sold in Inverness. We recommended a list price of $499,000.00. The owners wanted to test the market at $520,000.00. We had 1 group through in 2 weeks. We reduced the price to $499,000.00 and instantly saw an improvement. We had 9 groups through the open home and had it under contract later that week, with other buyers lined up. It was obvious we found the sweet spot.
Create a Plan
First impressions are important in creating the buyer’s perception of the property and its value. In today’s world of digital marketing, it is vital to have high-quality photos, videos, and floor plans. @ Real Estate has been recognised by the REIQ journal as a leader in digital marketing!
The wider spread the marketing, the more buyer interest created
· 96% of potential buyers use the internet as their main tool to search for property.
· 53% of people don’t go past the first page when searching for property online.
· realestate.com.au Premiere Property ads appear at the top of all search results for your suburb & Yeppoon greater region in our ultimate position. On average they receive 20 times more views and 9 times more enquiries than a standard ad.
· 74% of Australians use two devices simultaneously.
· There are 14 Million active Australian users on Facebook.
· The average user spends 12.5 hours on Facebook per week.
Scrolling through realestate.com.au, domain.com.au, or other property advertising platforms, photos really need to stand out and catch the attention of the buyer straight away, or they will keep scrolling.