Selling Tips

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Finding and entrusting the right agent to sell your home is an important decision, after all your home is often your biggest asset, making it vital to engage a team you can trust. Remember as a seller, the agent works for you. It is our job to sell your house for the highest possible price, ensuring we don't leave any money on the table.

While the @ Real Estate team are marketing geniuses and highly skilled negotiators, they are also genuine locals who enjoy building long term relationships with their clients.  

Our local area expertise, combined with @ Real Estate's unique sales system, achieves amazing results.

  • Only taking on a handful of listing at a time, so we can give you our full attention.
  • As 96% of all home buyers that bought a home, found that home online. We are committed to industry leading, online and social media marketing.
  • Prominent modern office in James Street Yeppoon, next to IGA.
  • Amazing photographs, videos and 3D floor plans to attract attention to your home.
  • 63% of buyers who came through an open home, went on to purchase the property. We offer outstanding open homes with chilled bottled water, electronic buyer information packs and much more.
  • Detailed weekly reports emailed to you, in addition to regular phone and text updates from your agent.
  • Strong negotiation skills and strategies, ensuring no money is left on the table.
  • All offers are in writing to insure buyers are serious and all communication is transparent.

Follow the below link to see what our clients say;
https://www.atrealestateyeppoon.com.au/about/company-testimonials.php

 

How to know if your home needs staging

Is the property

  • Vacant or have empty rooms? 

Is the furniture

  • Appropriate for the home?
  • Matching?
  • Modern?
  • In good order?

 

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Property Buyers Expectations are Changing

From January - March 2019 the Sales agents of @ Real Estate have achieved amazing results with 85% of all house sales were at full list price or higher, sold on average in 47 days. These results demonstrate changes in consumer behaviour as well as a changing market. Our statistics show that 96% of all home buyers that bought a home found that home online.

Remember local buyers nowadays are used to seeing perfectly presented, stylish homes online and on reality TV Shows fuelling their expectations of what their own homes could look like.

Successful list price sellers ensure their homes are;

  • Extremely well maintained and in excellent condition
  • Tastefully decorated with décor to suite the home
  • Perfectly clean inside and out, not a speck of dust to be seen

With the vast amount of information available to buyers online nowadays, buyers are highly educated about what to expect in their price point, making it vital for sellers to listen to their sales professionals and follow their advice.

  • Price the property correctly
  • Actively market the property

The @ Real Estate sales team would love to chat with you about how to sell your home for full list price too.

 

Attract Emotional Buyer by;

 As our brains are 95% emotional and 5% rational, buyers are more likely to buy a property that they have an emotional connection with.

  • Be de-personalised
  • Shows the lifestyle your property offers
  • Have candles burning during inspections

Wow your buyer immediately!
Remember first impressions count.

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My house already looks great

Selling a property and living a property are two completely different designs. Your home may be wonderfully designed and practical for living but how can buyers attach themselves to the property when they can only see you living here? Your furniture may be distracting them from the features of the property. 

We are selling your house, not your stuff.

Selling is not about you

Once you decide to sell, the property becomes a sale item rather than your home. We understand that is a big realization.

Ask yourself ‘Who will buy my property?’ A family? A Couple? Etc. Present your home to best suite your targeted audience.

If you know what buyers are looking for then you can make the necessary changes to your home.

  1. Let go of your property emotionally
    We know your home holds many treasured memories and it can be tough to accept that the property will be someone else’s new home. Try focusing on what sales results you want and the start the next chapter of your life.
  2. Move out mentally
  3. View your home in the eyes of a buyer
  4. Be objective
    Be prepared to do whatever it takes to present your home absolutely perfectly for buyers. 

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Renew & Repair

Do a maintenance check around the house before listing. Buyers will focus on every detail on the house and will notice the small flaws your property may have. If you can see it, so can everyone else. You don’t want the buyers questioning what else is wrong with the property or talking down the price.

Clean & Crisp

Think your house as a display home.
A sparkling home shows the house is well looked after and maintained.

 

Stand Out From The Crowd

First impressions are important in creating the buyer’s perception of the property and its value. In today’s world of digital marketing it is vital to have high quality photos and floor plans.

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The wider spread the marketing, the more buyer interest created

  • 86% of potential buyers use the internet as their main tool to search for property.
  • 53% of people don’t go past the first page when searching for property online.
  • 74% of Australians use two devices simultaneously.
  • There are 14 Million active Australian users on Facebook
  • The average user spends 12.5 hours on Facebook per week

Reference
www.realestate.com.au
www.domaine.com.au

Set to sell in 30 days

If your property is presented, priced and marketed well you could expect the following level of interest in the first 7 days:

  • Internet traffic of 500 hits or more
  • Internet enquires 3
  • 4 Groups through open home
  • 3 Enquires from social media or sign
  • 2 Private inspections

The above results are typical of a property that sells within 30 days of listing.
Generally, the most interest and highest fair market value is achieved when a property is first listed.

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Up to 96% of Buyers Buy Online

Out of all houses sold by our team over the last 6 months, 91% of buyers found out about the home online and further more 96% of all @ Real Estate buyer enquiries come from online. The @ Real Estate website is receiving a growing number of hits per property and is quickly catching larger portals such as domain.com.au and realestate.com.au. A massive 81% of @ Real Estate buyer enquiries come from realestate.com.au.

All online marketing is easy to bench mark and measure. Meaning that the @ Real Estate team are able to set an expectation as to how many internet hits a property is expected to receive from each website and on Social Media as well as the level of engagements expected. For example, the @ Real Estate sales team expect to receive 400 internet hits per property per week. If a property does not receive 400 hits per week, adjustments need to be made to increase buyer interest. 

Online marketing is flexible and can be quickly changed or updated. For example, if a seller wants to change the price this can be changed on all internet and social media platforms quickly. Likewise, the agent may change the photos around to give the advertising a fresh look.

Online marketing is generally very cost effective, combined with the availability of information and flexibility of online marketing put the seller and agent in control. 

63% of buyers come through an open home and went to purchase the property.

 

@ Real Estate Database Report Buyer Enquire Source

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Building emotion with a 3D floor plan

Only 30% of people can understand a  2D Floor Plan, but everyone understand a 3D Floor Plan

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Signing the Contract

You’re personal @ Real Estate Property Consultant will arrange a standard REIQ contract for all parties to sign and provide you and your solicitor with a fully signed copy. In Queensland the buyer can negotiate to have your contract subject to finance, building and pest inspection, usually 14 days. At this point the buyer will be required to pay a deposit into the agents trust account as well as finalise your finance, organize your building and pest inspection.

Cooling Off Period

From the day you, the Seller, receives a fully signed contract the five working days cooling off period begins. This gives the buyers the right to terminate the contract for any reason, even an unconditional contract. A penalty of 0.25% of the purchase price may be charged by the you.

Selling at Auction

Remember that selling at the fall of the hammer on auction day results in a contract of sale without any conditions and without the five-day cooling off period. The buyers finance needs to be fully approved and building and pest inspections carried out prior to auction day.


Compare sold properties

Instead of comparing what’s on the market, compare what has recently sold in your area. You can then see what buyers are willing to pay in your market compared to what owners are wishing for.

To do this, check out the sold section on your favourite property site such as atreaestate.net.au, realestate.com.au, domain.com.au etc

 

Unconditional Contract

Building and Pest Inspection

Most buyers will obtain a building and pest inspection, so they know exactly what they are buying. This can be carried out up until the unconditional date stated on the contract.

Finance

If the buyer is obtaining finance, it is during this time the lender will complete the property valuation and provide unconditional approval for finance. Once all of the conditions on the contract have been satisfied, the contract becomes unconditional.

Settlement Day

Congratulations!!! Settlement day is generally 30 to 90 days after the contract date, or as agreed to on the contract. This is when you, the seller, hands over transfer documents, the buyer pays the contract price and takes possession of the keys and property. Time to celebrate!

An Overview of our Selling Process.

Done

Date

Who

Process

    @ + Seller Appraisal & Consultation

 

 

@ + Seller

Get to know each other and your property

 

 

@ + Seller

Make an individual Marketing plan together and complete Listing Form 6

 

 

Seller

Insure the property looks its best

 

 

@ Real Estate

Organise professional photos and write text

 

 

@ Real Estate

Book and upload marketing.

Property goes live on the internet

 

 

@ Real Estate

Available for byers to call anytime

    @ Real Estate  Newsletters 
    @ Real Estate  Open Homes

 

 

@ Real Estate

Buyer match

 

 

@ Real Estate

Buyer inspections

 

 

@ Real Estate

Vendor Reports

 

 

@ + Seller

Discuss buyer feedback together, make any changed required - weekly

 

 

@ Real Estate

Negotiate the highest fair market price possible

 

 

@ Real Estate

Prepare contract of sale

 

 

@ Real Estate

Arrange access for valuers, building and pest inspections

 

 

@ + Seller

Stay in touch with the buyers to ensure smooth settlement

 

 

@ Real Estate

Settlement congratulations


 

Feel Free to give the team at @ Real Estate a call anytime
We are always happy to help

Download our E-Book for helpful checklist and extra information. 

 

@ Real Estate Yeppoon
20B James Street Yeppoon
(07) 4819 9676 | admin@atrealestate.net.au