Market Appraisal

Proven to be a power house in the local real estate market. With a friendly, straight forward, honest and transparent approach, this dynamic sales team enjoy building strong relationships with their clients. Their passion for property and modern marketing combined with strong negotiation skills makes for impressive results.   

Unique Sales Formula

The @ Real Estate sales team are extremely proud of their amazing results, as they continue to grow from strength to strength.  

Natalie Gesler, the @ Real Estate principal and residential & commercial sales agent, has received 12, 5-star reviews on realestate.com.au, currently the best in our area. Jodi Schofield, a residential and rural sales agent, has received 4, 5-star reviews. Jodi continues to shine, currently boasting a median sold price of $507 000 (Capricorn Coast median house price is $398 000), with an average of 36 days advertised (Capricorn Coast average days on market is 76). 

Furthermore, this financial year (2019) 40% of all contracts negotiated by the sales team have been for full list price or more, demonstrating their strong negotiation skills.

Their special formula responsible for these results focuses on quality, personal & professional service, modern marketing and excellent negotiation strategies.

Sellers continue to be impressed with the energy, enthusiasm and attention to detail exhibited by @ Real Estate, from comprehensive market reports, step by step guides, advice to preparing homes for sale, working with the photographer, honest feedback and written offers for full list price.

To find out how @ Real Estate’s unique sales formula can help sell your home for more, contact Natalie, Jodi or Emma, the local experts you can trust.


The Selling Process

Done

Date

Who

Process

 

 

@ + Seller

Get to know each other and your property.

 

 

@ + Seller

Make a marketing plan together and complete Listing Form 6.

 

 

Seller

Insure the property looks its best

 

 

@ Real Estate

Organise professional photos and write text

 

 

@ Real Estate

Upload marketing. Property goes live on the internet

 

 

@ Real Estate

Available for byers to call anytime

 

 

@ Real Estate

Buyer match

 

 

@ Real Estate

Buyer inspections

 

 

@ Real Estate

Vendor Reports

 

 

@ + Seller

Discuss buyer feedback together, make any changed required - weekly

 

 

@ Real Estate

Negotiate the highest fair market price possible

 

 

@ Real Estate

Prepare contract of sale

 

 

@ Real Estate

Arrange access for Valuers, building and pest inspections

 

 

@ + Seller

Stay in touch with the buyers to ensure smooth settlement

 

 

@ Real Estate

Settlement.














Want Your Home Sold For Full List Price?

The @ Real Estate sales team has an excellent record of selling on average 41% of all home for full list price (from April-October 2019). Using their unique system, this is what these homes had in common;

  • Perfectly Presented.
  • Strong Marketing.
  • Priced Right. 

We are proud of our unique selling system;

  1. Our sales team only take on a handful of listing at one time, so we can give you our full attention.
  2. The experts with a massive online social media reach.
  3. Prominent modern office, 20B James Street next to IGA.
  4. Amazing images and videos.
  5. Strong negotiation skills.
  6. Getting the highest sale price for sellers not lowest price for buyers.


Presentation

Our brains are 95% emotional and 5% rational, therefore, buyers are more likely to buy a property that they have an emotional connection with.

To achieve this your home needs to;

  1. Be de-personalised
  2. Shows the lifestyle your property offers

Wow your buyer immediately! First Impressions Count


Why Styling Will Increase Your Sale Price

People shop with logic but buy with emotion, so create a loveable and warm atmosphere for buyer, make the buyers remember your property.

It is shown that staged homes attract more buyers and 96% of buyers shop online, so it is crucial yours stands out from the crowd!


Does Your Home Need Staging?

Is the property

  • Vacant or have empty rooms?

Is the furniture

  • Appropriate for the home?
  • Matching?
  • Modern?
  • In good order?


Clean & Crisp

It’s very important your property is spotless! There’s nothing more off putting than going to an open home/inspection to see a dirty house. Think your house as a display home, a sparkling home shows the house is well looked after and maintained.

Make sure you clean;

  • Kitchen (appliances & cupboards).
  • Bathrooms (shower, grout & tiles).
  • Carpets/rugs/floors.
  • Couches & other furniture.
  • Curtains/blinds.
  • Windows – inside and out.
  • Light fittings.
  • Walls.
  • Light switches.
  • Fans.
  • Eliminate odours.
  • Remove pet product.
  • Exterior of the house.


De-Clutter

Cluttered spaces make a room look small and appear to have a lack of storage. Buyers love big, crisp, clean open spaces. 

  • De-personalise, this allows the buyers to imagine themselves in the property instead of being distracted by your personal items.
  • Storage Space sells, buyers love homes with plenty of storage! Make sure you clean out anything that you don’t need.

What to get rid of

  • Groups of small decorative items.
  • Personal collections.
  • Cleaning & maintenance items.
  • Religious icons.
  • Books.
  • Photos.


Should You Leave A Room Empty?

Empty rooms tend to look smaller.
It is important to show your buyers their space for big items. Be sure to style the space with the appropriately sized furniture. For example, if you have a smaller bedroom, instead of adding a queen or king-sized bed, put in a double or single with bed side tables.

Empty rooms can confuse buyers.
It’s hard to imagine what will fit in an empty room. For example, in an open plan living, dining & kitchen area that is empty, the buyer will struggle to picture where they will put their couch & dining table, or even if there is room for both! If you have these items in an area the buyer can see what fits in that space. Well placed furniture can showcase your property by taking away your buyer’s confusion and showing them how to use the space best.

Empty rooms lack emotion.
You want the buyer to have an emotional connection to your property.


Selling Is Not About You

Once you decide to sell, the property becomes a sale item rather than your home. We understand that is a big realization.

Think about;

  1. What is the home’s best features?
  2. What are the local facilities?
  3. Schools?
  4. Cafes/Restaurants?
  5. Shops?
  6. Public transport?
  7. What are buyers looking for in the area?
  8. Bedrooms?
  9. Home office?
  10. Media Room?
  11. Outdoor?


My House Already Looks Great

Selling a property and living a property are two completely different designs. Your home may be wonderfully designed and practical for living but how can buyers attach themselves to the property when they can only see you living here? Your furniture may be distracting them from the features of the property. 

We are selling your house, not your personal belongings


Renew & Repair

It’s all about profit, when presenting your property, make sure everything is in perfect working order. Buyers will pay extra for homes that require no work.

Do a maintenance check around the house before listing. Buyers will focus on every detail around the house and will notice the small flaws your property may have. If you can see it, so can everyone else. You don’t want the buyers questioning what else is wrong with the property or talking down the price.


Imagine This Is The Buyers House

Let go of your property emotionally, we know your home holds many treasured memories and it can be tough to accept that the property will be someone else’s new home. Try focusing on what sales results you want and the start of the next chapter of your life.

Move out mentally, view your home in the eyes of a buyer. Begin to imagine what a buyer will love about your property and how the presentation will affect their emotions.

Be objective, be prepared to do whatever it takes to present your home absolutely perfectly for buyers. Try and rearrange your room layout to maximise the spaces potential.


Styling

Most sellers complete the previous steps and think their house is now perfect, and in most ways, it is! But now that your home is de-cluttered, clean and well maintained, it leaves you with a bare house. Bland is something we want to avoid, we want to use accessories to add warmth and emotion instead of leaving it cold and uninviting. 

You need to create a space that; 

  1. Has a sense of space.
  2. Feels calm and peaceful.
  3. Is filled with light.
  4. Inviting.
  5. Has a sense of purpose.


Styling Steps

Step 1 – Choose a theme
Choose a theme and make it flow through your whole house. Focus on what will appeal to your buyers

  • Remove excess furniture
  • Stay away from oversized, heavy and dark furniture
  • Arrange the furniture so it’s easy to walk by

Step 2 – Know the selling point
When you enter a room, what is the first thing that catches your attention? Create a focal point/selling point for buyers so they’re not wondering what to look at or to put their attention to. For example, a view or an architectural feature

Step 3 – Create Space
Place your furniture in a way to create flow and space through your home.

Step 4 – Make it light and bright
Rooms look larger if they are well lit

  • Maximise your natural light (opening windows & blinds)
  • Maximise Artificial and accent lighting

Step 5 – Colours that sell
Using ‘neutral colours’ (grey, white, cream etc.) to create a calmatmosphere


Guide To Success

The Entrance – Instant wow
You only have one chance for the ‘WOW’ moment. Give the buyers something to get excited about, create a space that makes the buyer eager to see the rest of your home. Make sure there is one focal point and no distracting clutter 

Master Bedroom – A sophisticated Sanctuary
Style the master suite as a place they can enjoy as their own personal haven

Bathroom – A Luxurious Hotel feel
Make sure your bathroom is clear of clutter, clean every inch. Small plants make good accessories

Kids bedroom – A Playful sanctuary
Make sure the kids fall in love with your home too! Organise their toys – try to only display a few items so it still creates joy

Laundry – Practical
A tidy crisp clean space. Add a plant and baskets for storage

The Garage – Organised
Make sure your garage is in an organised order and clutter free

Kitchen – Heart of the home
Make sure your kitchen is spotless and organised. Styling the kitchen with fresh up to date accessories

  1. Smells fabulous
  2. Remove magnets / stickers / photos
  3. Remove or store small appliances, dishwashing
    necessities

Living room – A Comfortable home
A place for entertaining, relaxing and spending quality time with loved ones. Keep everything simple and flowing

Dining room – An exciting entertainer
Make a space that is warm and inviting

Outdoors – Entertaining paradise
Create an outdoor dining or an outdoor

Lounging space

  • Style it with simple but practical furniture
  • Make sure it is clutter free and open

Bedroom – Make your bed and stow your stuff

  • Make beds daily
  • Invest in new bedspreads
  • Clear off bedside tables, dressers etc
  • Store daily necessities in drawers or closets
  • Keep closet doors closed
  • Keep all the floors clear and vacuum regularly
  • Remove all wall décor, other than tasteful art
  • Repair any holes or damage to walls

Bathroom – Clean and bright

  • Clean any mouldy areas
  • Take off all cloth toilet lids & keep lids closed
  • Hide garbage cans and cleaning supplies
  • Organise cabinets to be nice and neat
  • Clear and clean all surfaces
  • Display a bottle of hand soap or bar soap
  • Purchase new towels if necessary

Living Room & Family Rooms – Objectively Evaluate

  • Keep coffee tables clear
  • Keep furniture at a minimum
  • Any toys should be stored out of sight
  • Use pillows and throws to soften the space

Dining Room – Minimise Furniture

  • Keep dining table clear except for a nice centrepiece
  • Remove extra chairs from the table and dining room

Kitchen – Clean and clear surfaces

  • Put away all mops, brooms and vacuums
  • Empty the garbage before each showing
  • Remove any pet dishes before showings
  • Organise pantry to look nice and neat
  • Box up any dishes and cooking supplies
  • Scrub/polish the sink
  • Clear all items from kitchen counter tops
  • Clean tile grout, bleach if needed
  • Clean stove, oven and microwave
  • Clean refrigerator of magnets, pictures etc
  • Repair broken or loose corners on bench tops
  • Replace burner pans on the stove if worn

Laundry – Put it all away

  • Put soap and supplies in cupboards
  • Use high watt bulbs to make it look brighter
  • Keep floors cleared of clutter and mop regularly
  • Keep all surfaces and sink clean & empty
  • Remove any and all clothing, dirty or clean.

Garage – Keep nice and neat

  • Clean and sweep out the garage
  • Keep storage nice and neat
  • Repaint dirty areas
  • Pack anything you can live without

Yard & Garden – Trim and nature

  • Prune bushes and plants to look healthy
  • Do not allow shrubs or plants to block windows
  • Weed and remove any dead plants
  • Put down fresh mulch
  • Keep the lawn freshly mowed and edged
  • Add a few flowers for a splash of colour


A Seller To Do List

Clean/replace as you need

  • Light Switch Covers
  • Front door
  • Doors and Door Knobs
  • Fireplace
  • Carpets
  • Interior & Exterior Paint
  • Light Bulbs
  • Blinds
  • AC/Heater vents

Dust everything 

  • Walls
  • Baseboards
  • Ceiling fans
  • Blinds
  • Windows
  • Ceilings
  • AC intake vents

Make it inviting 

  • Rearrange furniture to maximise visual
    floor space
  • Pack up all knick-knacks
  • Prune and nature all house plants
  • Reduce or add house plants to a balanced number
  • Remove any furniture that you can live without
  • Have a few decorative books from bookshelves
  • Pack away personal family photos
  • Use an essential oil diffuser for a fresh smelling home


Create A Plan

First impressions are important in creating the buyer’s perception of the property and its value. In today’s world of digital marketing it is vital to have high quality photos and floor plans. @ Real Estate has been recognised by REIQ as a leader in digital marketing!

The wider spread the marketing, the more buyer interest created

  1. 96% of potential buyers use the internet as their main tool to search for property.
  2. 53% of people don’t go past the first page when searching for property online.
  3. realestate.com.au Premiere Property ads appear at the top of all search results for your suburb & Yeppoon greater region in our ultimate position. On average they receive 20 times more views and 9 times more enquiries than a standard ad.
  4. 74% of Australians use two devices simultaneously.
  5. There are 14 Million active Australian users on Facebook
  6. The average user spends 12.5 hours on Facebook per week


Up to 96% of Buyers Buy Online 

Our experience and records show 91% of buyers found out about the home online and further more 96% of all @ Real Estate buyer enquiries come from online. The @ Real Estate website is receiving a growing number of hits per property and is quickly catching larger portals such as domain.com.au and realestate.com.au. A massive 81% of @ Real Estate buyer enquiries come from realestate.com.au.

All online marketing is easy to bench mark and measure. Meaning that the @ Real Estate team are able to set an expectation as to how many internet hits a property is expected to receive from each website and on Social Media as well as the level of engagements expected. For example, the @ Real Estate sales team expect to receive 400 internet hits per property per week. If a property does not receive 400 hits per week, adjustments need to be made to increase buyer interest.

Online marketing is flexible and can be quickly changed or updated. For example, if a seller wants to change the price this can be changed on all internet and social media platforms quickly. Likewise, the agent may change the photos around to give the advertising a fresh look.

Online marketing is generally very cost effective, combined with the availability of information and flexibility of online marketing put the seller and agent in control. 

63% of buyers come through an open home and went to purchase the property.


Amazing Photos

Scrolling through realestate.com.au, domain.com.au or other housing advertising platform, photos really need to stand out and catch the attention of the buyer straight away, or they will keep scrolling.


Compare Sold Properties

Instead of comparing what’s on the market, compare what has recently sold in your area. You can then see what buyers are willing to pay in your market compared to what owners are wishing for.

To do this check out the sold section on your favourite property site such as atrealestate.net.au, realestate.com.au, domain.com.au etc


Unconditional Contract

Building and Pest Inspection

It is always recommended the buyer obtain a building and pest inspection, so they know exactly what they are buying. This can be carried out up until the unconditional date stated on the contract.

Finance

If the buyer is obtaining finance, it is during this time the lender will complete the property valuation and provide unconditional approval for finance. Once all of the conditions on the contract such as the building and pest inspection and finance clauses have been satisfied the contract becomes unconditional.

Things that stay

  • Window furnishings stay
  • Dishwasher
  • Air-conditioning
  • Pool pumps and equipment

Settlement Day

Congratulations!!! Settlement day is generally 30 to 90 days after the contract date, or as agreed to on the contract. This is when the you, the seller, hands over transfer documents and the buyer pays the contract price and takes possession of the keys and property. Time to celebrate!

Signing the Contract

You’re personal @ Real Estate Property Consultant will arrange a standard REIQ contract for all parties to sign and provide you and your solicitor with a fully signed copy. In Queensland you can negotiate to have your contract subject to finance, building and pest inspection, usually 14 days. At this point you will be required to pay a deposit into the agents trust account as well as finalise your finance, organize your building and pest inspection and insurance for the property.

Cooling Off Period

From the day you, the Seller, receives a fully signed contract the five working days cooling off period begins. This gives the buyers the right to terminate the contract for any reason, even an unconditional contract. A penalty of 0.25% of the purchase price may be charged by the you.

Buying at Auction

Remember that selling at the fall of the hammer on auction day results in a contract of sale without any conditions and without the five-day cooling off period. The buyers finance needs to be fully approved and building and pest inspections carried out prior to auction day.


Finding The Sweet Spot

When pricing your home, it is crucial you find the ‘sweet spot’ to maximise interest

For example, a listing we recently sold in Inverness. We recommended a list price of $499,000.00. The owners wanted to test the market at $520,000.00. We had 1 group through in 2 weeks. We reduced the price to $499,000.00 and instantly saw an improvement. We had 9 groups through the open home and had it under contract later that week, with other buyers lined up. It was obvious we found the sweet spot.


Social Media Do’s & Don’ts

It can be difficult to know where and how you should promote your property.

What to do when promoting your property for sale on social media:

  • Share our Facebook post of your property – our posts are designed to track results & communicate with buyers. Your agent should be an expert on marketing your home, help spread the word.
  • Use professional images.
  • Video attracts significantly more interest.
  • Tag people.
  • Ask friends to like and share for you.
  • Ask your agent what you can do to help.

What not to do:

  1. If you make your own post, we can’t track results or communicate with potential buyers as easily.
  2. Don’t post about your house for sale multiple times per day.
  3. Don’t use too much text. Be short & sweet, to the point.
  4. Don’t make it too personal. Going into details or talking about memories can put buyers off.
  5. Don’t bag the area
  6. Don’t complain about the latest crime spree, the loud music, the barking dog next door, the builder or shops closing down etc as it will deter buyers.


Questions To Ask Your Agent

  • How many listings does the agent have? The less listings the more personal service and attention your property will receive.
  • What is the agents average number of days on market before a property is sold?
  • Will the agent be honest and tell you what you need to hear, not just what you want to hear?
  • What is the ‘get it sold’ this weekend price?
  • What's the level of buyer interest I should expect per week?
  • Do you track how buyers find out about my property?
  • What is your marketing plan of attack? How much will it cost me?
  • How will I know if the marketing is working?
  • How are you going to make my property stand out from the crowd?
  • How many open homes will you do?
  • Tell me about your open homes - if I was a buyer what could I expect the experience to be like?
  • How often will I receive a written report? What information will you provide me with?
  • Do you work with other agencies and agents?
  • You say your whole team will work together to sell this property, how can I be sure when they have their own listings to prioritize?
  • What steps do I need to undertake to prepare my home for sale?


Feel Free to give the team at @ Real Estate a call anytime
We are always happy to help

@ Real Estate Yeppoon
20B James Street Yeppoon | 07 4819 9676| www.atrealestateyeppoon.com.au

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