Selling Tips

Don’t leave money on the t@ble

The Ultimate guide to selling your home in 2018


Want to be in the 50% that sell for full list price?
50% of all houses sold over the last 6 months (to April 2018) have been for full list price or more and sold in an average of 30 Days.

This is what all of these houses had in common

  • Perfectly Presented
  • Strong Marketing
  • Priced Right

We are proud of our unique selling system

Home staging has been proven to work

  • Staged homes sell faster compared to un-staged.
  • Staged homes sell for more money.
  • The average buyer decides if they like the property in the first 30 seconds.
  • Buyers pay more for premium presentation, with no work to do.
  • Only 5% of buyers can visualise the potential of a property.

How to present your home
Our brains are 95% emotional and 5% rational.
Buyers are more likely to buy a property that they have an emotional connection with.

Why styling will increase your sale price
People shop with logic but buy with emotion. Create a loveable and warm atmosphere for buyer. 

Should you leave a room empty?

Empty rooms can cause it to look smaller.
It is important to show your buyers the space for big items. 

Empty rooms can confuse buyers.
It’s hard to imagine what will fit in an empty room. 

Empty rooms can have no emotion.
You want the buyer to have an emotional connection to your property.

De-Clutter
Buyers love big, crisp, clean open spaces.

De-personalise.
This allows the buyers to imagine themselves in the property.

Storage Space sells
Buyers love homes with plenty of storage! 

My house already looks great
Selling a property and living a property are two completely different designs. 

Selling is not about you
Once you decide to sell, the property becomes a sale item rather than your home. We understand that is a big realization. 

Let go of your property emotionally
We know your home holds many treasured memories and it can be tough to accept that the property will be someone else’s new home. 

Be objective
Try rearrange your room layouts that maximise the spaces potential.

Renew & Repair
Make sure everything is in perfect working order.

Do a maintenance check around the house before listing.
Buyers will focus on every detail on the house and will notice the small flaws your property may have. 

Styling
Add accessories for warmth and emotion.

Create a space that

  • Has a sense of space
  • Feels calm and peaceful
  • Is light filled

Clean & Crisp
A sparkling home shows the house is well looked after and maintained.

Set to sell in 30 days
If your property is presented, priced and marketed well you could expect the following level of interest in the first 7 days:

  • Internet traffic of 500 hits or more
  • Internet enquires 3
  • 4 Groups through open home
  • 3 Enquires from social media or sign
  • 2 Private inspections

The above results are typical of a property that sells within 30 days of listing. Generally, the most interest and highest fair market value is achieved when a property is first listed.

Create a Plan
First impressions are important in creating the buyer’s perception of the property and its value. In today’s world of digital marketing it is vital to have high quality photos and floor plans.
Leading industry experts recommend investing 1% of the value of the home on advertising.

Reference
Top Dollar By Andrew Winter

The wider spread the marketing, the more buyer interest created

  • 86% of potential buyers use the internet as their main tool to search for property.
  • 53% of people don’t go past the first page when searching for property online.
  • realestate.com.au Premiere Property ads appear at the top of all search results for your suburb & Yeppoon greater region in our ultimate position. On average they receive 20 times more views and 9 times more enquiries than a standard ad.
  • 74% of Australians use two devices simultaneously.
  • There are 14 Million active Australian users on Facebook
  • The average user spends 12.5 hours on Facebook per week

Reference
www.realestate.com.au
www.domaine.com.au

Amazing Photos
Scrolling through realestate.com.au, domain.com.au or other housing advertising platform, photos really need to stand out and catch attention the attention of the buyer straight away.

Compare sold properties
Instead of comparing what’s on the market, compare what has recently sold in your area. You can then see what buyers are willing to pay in your market compared to what owners are wishing for. To do this check out the sold section on your favourite property site such as atreaestate.net.au, realestate.com.au, domain.com.au etc

Finding the sweet spot
When pricing your home, it is crucial you find the ‘sweet spot’ to maximise interest

 

For a more detailed Selling guide, download the full version of 'Dont Leave Money On The Table; The Ultimate Guide to Selling Your Home in 2018

Our guide includes, checklists, tables, pictures, testimonials, examples, statistics, step by step guides, questions, dos and don'ts & more details

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